When to Start a New Paragraph

There is nothing more ominous to the time-pressed reader than a dense paragraph taking up half or more of a page. This not only dilutes your message; it runs the real risk of the reader simply skimming the page and ignoring vital information. Effective business writers make use of short, crisp paragraphs to develop points, clarify ideas or signal a change in direction. The reader can then locate specific information. Short paragraphs also open up white space on the page, a blessing to the weary-eyed reader. When you have a clearly defined topic sentence, the supporting details should … [Read more...]