Have you ever come across these “twin” words? It’s amazing how many times they are misused in a sentence. Keep an eye out for these pairings that often confuse business writers.   Adverse . . . . opposed, unfavorable Averse. . . . . . unwilling, reluctant (Especially when used with risk-averse, not risk-adverse)   Affect . . . .verb, to influence Effect . . . .noun, outcome, result, also verb, to cause to happen (i.e. to effect change)   Altogether. . . . completely All together . . .collectively   Beside . . . . alongside Besides. . . . in … [Read more...]